The average person doesn’t settle for anything less than a roof over their head. Unfortunately, there are those who don't have a choice. This campaign is meant to help audiences see the type of conditions the less fortunate face and how they can help.

Physical Popular Lifestyle/ Home decor magazines will be covered with Fake magazine cover sleeves at In-store/OOH newsstands.

To spread awareness in the digital space, we’ll sprinkle fake Craigslist ads throughout the Housing section.

On the streets, we’ll have SA employees ride around in this branded van meant to encourage people to do donation pickups.