Moderna was ready to launch Spikevax, their first branded COVID-19 vaccine. We came up with “Spikevax That Body”, an integrated campaign that not only illustrated the various ways people use and take care of their bodies, but also introduced COVID-19 vaccinations as another way to maintain a healthy lifestyle.

While the larger team worked on putting together this amazing spot, I lead our social efforts, which included some carousels and fun shorts from our photoshoot.