It’s 2024. We got our vaccines and now we’re traveling, seeing concerts and back at work. We’re beyond done with COVID-19. So much so, that the last thing anyone wants to hear, or say, is “Sorry, I have Covid.”

To really show the effect being sick has on their loved ones, we decided to combine these 4 words with homemade, outrageous gifs into a powerful cultural hook that encourages young adults to think differently about getting the latest COVID-19 vaccine.